FUTURE SHOCK

FUTURE SHOCK TURNS TOWARDS CREATIVES AND PROFESSIONALS WORKING IN THE FASHION INDUSTRY. RATHER THAN BLAMING THE INDIVIDUAL, THIS WORK SEEKS TO PROVOKE A CONVERSATION AMONGST PEOPLE FROM THE INDUSTRY, USING CREATIVITY TO SHOW THAT A JOINT EFFORT CAN LEAD THE WAY FOR CHANGE. FUTURE SHOCK CONNECTS ACTORS FROM DIFFERENT UNIVERSES TO EXCHANGE AND TO BUILD A COMMON NARRATIVE TOWARDS A NEW ERA.

THIS VISUAL ESSAY CONSISTS OF A SERIES OF SCULPTURES MADE FROM MATERIALS THAT CONTROVERSIALLY ARE CONSIDERED AS WASTE, PHOTOGRAPHS AND VIDEOS UNITING PROGRESSIVE CREATIVES, DEDICATING THEIR TIME AND VISION TO RAISE AWARENESS ABOUT THE REALITY OF OUR DISTORTED RELATION TO MATERIALS AND THE FRENETIC RHYTHM OF CREATION IN THE FASHION INDUSTRY.

THE PROJECT WAS PRESENTED TO PROFESSIONALS OF THE FASHION INDUSTRY AT THE FONDATION FIMINCO AND TO OPEN PUBLIC AT DOVER STREET MARKET 3537. AN IMMERSIVE ART INSTALLATION DEMONSTRATING THE POWER OF CREATIVITY, QUESTIONING WHAT WE DEFINE AS TRASH AND CHALLENGING THE REAL MEANING OF CLOTHING WITH THE INTENTION TO OPEN A DIALOGUE AND SHOW THE IMPORTANCE OF CREATIVITY WHEN FACING TODAY’S ISSUES.

PHOTOGRAPHER/DIRECTOR THIBAUT GREVET
FILMED BY MAXIMILIAN PITTNER
STYLIST IMRUH ASHA
HAIR YANN TURCHI
PRODUCTION FARAGO PROJECTS

INSTALLATION ON PHOTO BACKGROUND BY JULIEN CAVALLINA

EXHIBITION

PASSED 03/2021
FONDATION FIMINCO
43 RUE DE LA COMMUNE DE PARIS
93230 ROMAINVILLE

PASSED 09/2021
3537
35-37 RUE DU FAUBOURG SAINT HONORÉ
75004 PARIS